Working with clients over the span of years, we see how their array of products grow and shift and often…not change at all. When something is great, you don’t mess with the mix. But you do mess with the message about the product and make it relevant to its ever changing audience.
To make products relevant, there are times they need to update the packaging. We were assigned the task of updating a product we’d previously designed releasing it from a bottle into an easy pour tube.
